Just Desserts | Art Direction, Illustration
Enough sweet delicacies to make a dessert cart sing!
The Marketing, Design, and Public Relations (MDPR) department of ASICPP has a tradition when looking for new design talent. A poster or series of posters is created with fun illustrations (always food for some reason) alluding to the diverse set of talents and personalities already in MDPR and visually asking if the viewer would like to be a part of this kind of environment.
As the Design Coordinator, I always conceptualize these projects with my student design staff. From there, I let them steer the ship and, in this case, direct me on what they need. In all, there were eight full illustrations done in two colorways.
Artwork and photography © 2021 Associated Students Inc., Cal Poly Pomona