Kill The Box | Identity Design, Mindset Development

Kill the Box is a growth mindset I’ve been developing over the past decade or so. The concept is to set ourselves up so that we can guide ourselves through trial and success at any given point in life. Ultimately, it is to focus on substantial, positive growth, mentally, physically, spiritually, and emotionally.

Video Credits: Darleen Ralota

I had the privilege of presenting my Kill the Box mindset to the Cal Poly Pomona chapter of AIGA. Key takeaways from the above video include:

This mindset is helping me recondition my thought patterns and to focus on the control I have over myself.
Kill the Box is about our ability to choose.
More options increase the difficulty to make a choice.
To make the best choices for our lives, we must understand our potential.

The development of this concept has included the design of this poster (above) for a theoretical event where the ideas of design and psychology would be brought together to enlighten participants in a series of lectures and workshops.

Concept sketch of the Box Head sculpture

The concept of altering one’s mindset has been extended to this stationery set where traditional elements are treated in a non-traditional way.