Games Room Etc. is home to over 100 events each year. One of it's top attractions is the "gaming zone" where students can rent or play their own games on the latest consoles. My team was commissioned to create the character posters you see here. The characters were chosen based on the games with the highest rental rates.
Daniel's unique illustrative style shows these characters as instantly identifiable but unlike any of the promotional or concept art we see for these games. Daniel and I worked together to find an appropriate balance between his unique color application and what is familiar to Games Room Etc.'s audience.